Comments Made this semester

•April 28, 2011 • Leave a Comment

The Comcast idea seems interesting, obviously it would be very useful to those customers who do not have internet access. It also reminds me of teletext a service in England, I think its a very similar idea. http://en.wikipedia.org/wiki/Teletext.

Don’t forget if you commit a “white collar” crime, you also get go to luxurious Club Fed. Where there are no prison walls or gun turrets.

No, I’ve never taken an entrepreneurship class at Purdue. I’ve taken my share of business classes, so it was easier for me to pick out the themes. However, the basics of the lesson are directly out of the show. The Jewish deli, I think would be a great idea especially in on the Chauncey Hill area. It would pull in a lot of lunch business

Thanks for following up with the HTTPS and Facebook from your presentation yesterday. It adds a little more insight for me

Thanks for following up with the HTTPS and Facebook from your presentation yesterday. It adds a little more insight for me

I think there is a huge discrepancy between the number of user vs. the number of contributors. This is not unlike Wikipedia or other sites that are highly dependent on user contributions. I think people are more likely to contribute when the experience is really good or when the experience is really bad, kinda like a U-shaped curve.

Article Analysis #5

•April 27, 2011 • Leave a Comment

1. Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169-2188. doi:10.1002/asi.21149

2. In this article the authors examine twitter to see if it is used as a Word of Mouth vehicles to share information and opinions about brands of products.

3. The researchers had several research questions examining: (a) overall eWOM trends in brand microblogging (b) characteristics of microblogging (c) patterns of microblogging between companies and customers. In researching these questions the authors analyzed over 150,000 twitter posts containing branding comments, sentiments and options. The authors looked at several major brands and products by market sector. The authors used the Summerize4 tool to analyze the data.

4. The authors found that of the micro-blogs that mention brands 20% contained some sentiment of feeling about the brand. Of these sentiment-containing tweets, 50% were positive and 33% were critical, the remaining 27% are neutral.

5. I found this article interesting because it was a fully published article looking at eWOM, a topic that I am interested in. The article also used a tool that was similar to Radian6, a tool we used in my Social Internet Class. I wish I had found the article before I did the class project, it would have been helpful.

The Backchannel in the Classroom

•April 20, 2011 • 7 Comments

Backchannel as defined by Wikipedia is “Backchannel is the practice of using networked computers to maintain a real-time online conversation alongside live spoken remarks.” Over the last two weeks my Social Internet class had presentations. During these presentation our class used Twitter to conduct conversations about the presentations.

My feelings about this medium of communication in class is mixed. I enjoyed being able to see my classmate’s unfiltered thoughts and the ability to respond to them without bothering the presenter. I think there is an advantage of not having to wait until the end of a presentation to ask questions or comment on it; to me this is valuable because I almost always forget by the end or get tired of raising my hand for five minutes. Overall, I love being able to discuss the presentation with fellow classmates, without interrupting the flow of the presenter.

On the other hand, I find the backchannel quite distracting. I don’t know if its me, but I can’t concentrate on the presenter and think about how I’m going to phrase my thought in just 140 characters. I feel like I’m disrespecting the presenter at times. I know I can choose not to participate or be really purposeful in not Googling a question that I have about the presentation, but the positives of the backchannel are so alluring. In summary, I find it extremely difficult to backchannel and pay attention, so my back-channeling makes me miss parts of the presentation.

As, you can see, I genuinely don’t know how I should feel about back-channeling. I’d love to hear the thoughts of my fellow classmates and anyone else that has experience with this in the classroom. Using the backchannel is going to be an interesting trend for education. Anyway, let me know what you think.

Article Analysis #4

•April 20, 2011 • Leave a Comment

1. Wallsten, K. (2007). Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs. Review of Policy Research, Agenda Setting and the Blogosphere, 24(6), 567-587. doi:10.1111/j.1541-1338.2007.00300.x

2. This article examines relationship between the mainstream media and blog agendas.  Specifically, the author tracks media coverage and blog discussion of 35 issues during the 2004 presidential campaign.

3. To answer the research question of how mainstream media and blogs influence each other, the authors conducted a quantitative content analysis of ten randomly selected a-list political blogs and 50 randomly selected less popular blogs form July 1st to November 30th, 2004. The authors used MIT’s Blogdesx project to measure the issues that bloggers were talking about by tracking links. The New York Times was used as a proxy measure of popular topics in mass media. An autoregressive integrated moving average model cross-correlated test was used to identify and estimate the agenda setting relationships of each of the 35-issues.

4. The authors found that on a majority of issues there was a bidirectional relationship between mainstream media coverage and blogs, rather then an agenda-setting function by either party. The author also found that blogs and mainstream media influence each other immediately rather then having a time delays. When considering that mass media influences political agenda, bloggers are becoming important influencers on politics as well.

5. This article was very interesting to me because my research topic examines the agenda-setting role of media on restaurant reviews. This paper made me realize that agenda setting could be a bidirectional. I probably would have never thought of this angle on my study, I guess this is why we do a literature review. Overall, I think this article was a very interesting read and is probably more relevant today then when it was written.

Article Analysis #3

•April 10, 2011 • 2 Comments

1. Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188.

2. The goal of this research paper was to investigate the extent social media appearing in search results when inputting travel-related searches. They are examining the impact of electronic word-of-mouth in the online tourism when planning a trip.

3. The methodology the authors employed consisted if mimicking travelers’ use of search engines when looking for information of a destination. They input queries in the search engine and examined the results for the following: (1) the proportion of social media amount the results; (2) how the search engine represented social media; (3) the types social media websites retrieved; (4) the relationship between the social media website and keywords. The authors conducted a search on Google with 10 specific keywords and 10 different travel locations. The authors had 10,383 results.

4. The authors found that social media represents the majority of the search results. It also found that there is “long tail” of websites that were returned by the Google search, with just 10 websites making up 50% of the results. They also found that the percentage of social media results did vary significantly between the 10 cities.

5. I think that the article, although published, did not contribute much to the body of literature. I think that conducting Google searches and finding that social media is returned is not a remarkable finding. Nore was the methodology a great contribution to literature, conducting searches by keyword and destination is, in my opinion, nothing remarkable. Also, the “long tail” is a well-known phenomena for e-commerce, it is not surprising that just 10 websites accounted for 50% of the results. This may have been a weak article, I think it was important that I review it because it reinforces the idea that one should look at the potential results and examine its potential relevance/rigor before conducting a study.

How restauranteurs can learn from Reality TV: Yet another what can we learn from TV blog post

•March 27, 2011 • 4 Comments

I’m a reality tv junkie. I simply love it; especially reality tv that has to do with the food service industry. So, this week I discovered America’s Next Great Restaurant. The premise of the show is that several veteran restauranteurs: Bobby Flay, Lorena Garcia, Steve Ells, and Curtis Stone; are looking to invest their own money into the next great fast casual restaurant. The interesting aspect of this show is that since the judges are going to invest their own money they are not interested in creating drama (which I oh-so-love), rather mentoring the contestants and helping them develop a truly great restaurant concept. Just by watching the first three episodes, restauranteurs learned three really important lessons.

Lesson #1: Choose the right employees

Most of the contestants are not chefs, for this reason the show provided them with professional chefs to help them. The contestants were required to interview and choose which chef they wanted to work with. In the contest that followed, it was apparent that the contestants which put a lot of thought and carefully chose who they wanted to work with performed better than those who did not.

Lesson #2: Have a clear vision

It is important that the restaurant concept is consistent with the name and the menu. A restauranteurs must understand that everything must be consistent in order to communicate a clear message to the customer. If a customer doesn’t know what your restaurant is about, they are unlikely to come.

Lesson #3: Mentors are a precious resource

When four potential investors with quite a lot of experience give advice, LISTEN. Although, average restauranteurs don’t get advice from Bobby Flay, they do have former employers, chamber of commerce, and maybe even meet someone on Twitter. Point being, find someone who can be a good sounding board for your ideas.

 

Yelp! and Urbanspoon are changing the Status Quo for Restaurants

•March 24, 2011 • 6 Comments
Urbanspoon on a door

The New Zagat Rated Sticker?

 

 

 

 

 

During springbreak my wife and I were traveling to Nashville to visit family. I discovered that we were using Urbanspoon on our iPhone for nearly every dining decision we made during our trip. Then recently I came across a research article that concisely stated why we need restaurant reviews. The authors stated that with experience goods such as food consumers cannot know the quality of a product until after it has been purchased and consumed. With free access to tens of thousands of reviews in your pocket, a person already knows what their peers thought of the restaurant. In other words, we used Urbanspoon so we did not have to “waste” our time and money going to restaurants that might suck, instead we reached into our pockets and saw what hundreds of other people thought about the restaurants surrounding us. Restaurants will need to change their mind set in terms of how to attract customers, billboards and flyers won’t be very effect when someone looks up your restaurant and sees 15% like rating on Urbanspoon. Restauranteurs need to realize that their online identity is more then just their website, and Urbanspoon and Yelp! are the new Michelin stars.